Blue Moon

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Melanie said they decided to build an online platform for a small local business that they had started in lockdown. She first came to me wanting a logo design but was unsure of any specifics other than that she wanted something minimal, elegant and suited to her personality. I enjoyed having a lot of freedom on this one, Melanie is quite a spiritual person so I wanted to use text and images to portray this; This is also what encouraged me to incorporate some earthy colours and tones into the work she requested from me later on. I then of course kept the work on  her ads, website and app consistent, with similar fonts, colour scheme and a slightly quirky layout.