Prospect Hospice

This 5 year strategic plan was actually a concept piece that I made for a job application. Whilst doing research for the job I came across their past information leaflet from 2017 and decided to update it visually. I did this to show my skill set and ability to work based on very little information whilst always sticking to the original style. Keeping the target audience in mind I ensured that the font was simple and legible. The frames and headers are all carefully placed to draw your eyes in and then guide them fluidly throughout the leaflet. Lastly I warmed up all the photos to exaggerate the environment of the hospice, dealing with end of life care can be scary so seeing all of these photos looking warm and welcoming is very important.